Understanding the Roles of Salesperson, Sales Team, and Sales Manager in Dynamics 365 Sales

In Dynamics 365 Sales, the concepts of Salesperson, Sales Team, and Sales Manager are essential parts of the sales hierarchy and security model. They define how sales activities, opportunities, and records are owned, shared, and managed. Here’s a clear explanation of each:

1. Salesperson

Role: Individual contributor who manages day-to-day sales activities.

Key Points:

  • A Salesperson works directly with leads, opportunities, accounts, and contacts.
  • They are typically the owner of sales records (e.g., opportunities, quotes, and activities).
  • They track their pipeline, forecast revenue, and manage customer interactions.
  • Their access is often restricted to records they own or those shared with them (depending on the security role setup).

Example job titles: Account Executive, Sales Representative, Territory Sales Agent.

Typical responsibilities:

  • Qualify leads into opportunities.
  • Manage opportunities through the sales stages.
  • Create and send quotes.
  • Close deals (won/lost).
  • Maintain relationships with customers.


2. Sales Team

Role: Group of people collaborating on sales activities for specific accounts, opportunities, or territories.

Key Points:

A Sales Team is used when multiple users collaborate on the same deal or account.

Each member can have a specific role (e.g., Account Manager, Technical Specialist, Product Expert).

Teams can be:

  • Owner Teams – own records and act like a single owner.
  • Access Teams – provide temporary, shared access to records (common in collaborative selling).

Access Teams are often used for flexibility — they don’t take ownership but allow collaboration without changing record ownership.

Benefits:

  • Enables shared visibility and accountability.
  • Helps track all contributors to a sale.
  • Makes it easier to report on team performance.


3. Sales Manager

Role: Oversees the performance of a group of salespeople and/or sales teams.

Key Points:

  • A Sales Manager supervises and supports a team of sales users.
  • They often have visibility into their team’s records — this is controlled through hierarchical security in Dynamics 365.
  • They review team pipelines, approve discounts or quotes, and forecast revenue.
  • Can reassign leads or opportunities between team members.

Example job titles: Sales Manager, Regional Manager, Sales Director.

Typical responsibilities:

  • Monitor team performance using dashboards and reports.
  • Approve or reject opportunities and quotes.
  • Conduct performance reviews.
  • Forecast sales and plan strategy.

Relationship between them


Example Scenario:

  • John is a Salesperson who owns Opportunity A.
  • He adds Mary (Technical Specialist) and Raj (Pricing Analyst) to the Opportunity’s Access Team.
  • Sonia, the Sales Manager, can view all of their opportunities because she manages John’s team in the sales hierarchy.
  • Sonia reviews the pipeline and forecasts expected revenue from Opportunity A.

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