Book Review: The Road to Recognition by Barry Feldman and Seth Price

Leveraging personal branding effectively can open doors to new opportunities, attract the right connections, and establish us as a valuable asset in our profession. It is an ongoing process that requires dedication and real commitment to showcasing our unique business identity. The Road to Recognition is a remarkable book and masterpiece by Barry Feldman and Seth Price, laying out a simple roadmap to building relationships and identity in the digital age. This is a must read to build the personal branding.


Improving our career through personal branding involves strategically showcasing our skills, expertise and unique qualities to create a positive and influential image. Barry and Seth created a framework for career change and personal improvement. It is carefully written and organized into 26 short chapters, one for each letter of the alphabet.

Barry and Seth advised several topics to improve the brand , but few of them are adorable alike blog writing, content creation, LinkedIn profile , podcast and others are awesome ways to create authenticity and digital footprint in the entire digital world. Most suggestions are doable and practicable which can helpful to articulate career goals and aspirations.

In Summary :

Building and improving personal brand is an ongoing process. It requires self-reflection, sustained effort, and a willingness to evolve as your career progresses. Regularly re-evaluate and refine your personal brand to ensure it is in line with your goals and aspirations.

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