Mental Accounting
Personal finance or literacy is the most neglected area of our education system, Generally, people do not bother to learn, but the reality is that money always matters and personal finance is a very important affair for every person on this planet. Dollars and Sense is a well-written book about this subject by Dan Arelli and Jeff Krasler. This article topic is inspired by this book, while reading this book, I thought that it requires everyone to know, especially my family, friends and acquaintances. While many points can be discussed from this book, Mental Accounting is the most fascinating subject to discuss because it is the truth in my life and I have observed that other people follow similar practices. After this knowledge, I have decided to eradicate these habits. Although The idea of Mental Accounting was first introduced by Dick Thaler. While there are many psychology of pricing which business and markets always try on customer in the form of discounts, coupons, deals and