Customer Insight Overview
In the modern business world, data plays an important and strategic role in the pivotal and decision making in various functions and sectors, so every organization invests its money and effort to exploit the collected data. By analyzing and interpreting data, the business can identify trends, patterns and correlations that guide strategic and operational decisions. Data-driven decision making reduces guesswork and helps businesses make more accurate and timely choices. With the increase of data, challenges also reflect as the data resides in various and multiple data sources which are barriers to accurate and precise results during analysis and data visualization. Around 2013, customer data platforms emerged to effectively manage and leverage customer data. Since then, the customer data platform market has seen significant growth and development. Several vendors have entered this space offering CDP solutions with different features and capabilities. Industry standards and be...